Strategic Shopify consulting & store optimisation
We're James & Sophie, a husband and wife studio who partner directly with ambitious e-commerce brands, founders, and teams to eliminate technical & conversion bottlenecks to ensure measurable growth.
Eliminating technical & conversion bottlenecks for ambitious e-commerce brands.
TRUSTED BY
Uncover what’s holding your store back
UX & Conversion Analysis
Identify drop-offs in checkout & product pages
Actionable Video & Roadmap
15-min video walkthrough + PDF report
Performance & App Audit
Uncover site bloat and speed issues
100% Credited
£100 applied toward future projects or care plans
Featured case study
Pearly Bites Migration
After booking us to conduct a website audit, we migrated Pearly Bites from WooCommerce to Shopify after identifying a wide array of bottlenecks on their WordPress store.
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Audits
Deep-dive UX, CRO, and performance evaluations to eliminate friction and unlock hidden store revenue.
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Shopify
Custom theme builds, seamless platform migrations, and complete redesigns built to maximise store performance and drive conversions.
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Care Plans
Ongoing optimisation, feature updates, and technical troubleshooting to keep your site fast, secure, and running without downtime.
Why work with a freelance duo?
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1-to-1 Partnership
Work directly with the designer or developer building your store, no middle managers or account reps.
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Control Your Content
Flexible builds that give you complete ownership. Easily update copy, swap imagery, and launch new content without hiring a developer.
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Ongoing Support
Dedicated retainer options and long-term support to ensure your store continuously evolves alongside your brand.
What our customers say
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“James consistently exceeds my expectations. He’s switched on, proactive and quick to understand what we need. From Shopify improvements and subscription testing to attribution and tracking, he takes ownership and gets things done quickly. He communicates clearly, solves problems and stays on top of tasks without needing chasing. He’s been a brilliant person to work with, and I’d highly recommend him.”
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“James was phenomenal to work with. Clear communication throughout, excellent technical Shopify work, and a genuine understanding of our brand. We couldn’t recommend him more.”
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“We worked with James ahead of Black Friday to build a custom bundle builder for our Shopify store. It was exactly what we needed - our customers could put together their own sets easily, and it made a real difference to our sales over the Black Friday period. James was straightforward to work with, understood what we were looking for quickly, and delivered on time when it mattered most. We’d happily work with him again.”
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“The only word I have for James and Sophie are: unbelievable! These guys listen to the brief and in my experience, delivered far more than we asked for. James and Sophie are amazing at what they do. They came in at the very last minute and saved the day for us. We will continue to work with them whenever we need changes made to our site. Thanks both, it's been a pleasure! I would highly recommend them.”